Planning: Story board with commentary.

This story board is our original idea of how we waned the thriller opening to look like. We have used this to plan our direction on the day.
We want to start on a tracking shot of a female characters legs, only below the knee. This will create tension because she has heels on - the heels make her look unsafe/connote instability. we wanted to set her up as a possible victim straight away. The high heels could be used to create or challenge the stereotype of a particular type of woman (confident but also an object of desire/victim. We actually chose black heels to make her more business-like and this had less connotations than red heels, which are considered more overtly related to attraction. We want to make it obvious she is the victim in the opening sequence and make it easy for the audience to understand.  If we made the whole movie we might decide to play on this stereotype by e.g making the woman the criminal, rather than the victim as she seems to be in the title sequence.
We made sure we used EWS to establish the scene later and a close up (CU) of the villains face to show how menacing he is. Also it is one of our first close ups so it's quite dramatic to suddenly show someone's expression. It should shock the audience as we want the character to appear out of the dark.
Extra note added after shoot:
On the day we came up with some more creative ideas as we were filming which we had not planned for possibly because we were not experienced enough at the time.

Completed by Aleksandra.

Class Work: Summary of news articles relevant for Audience, Institution & Distribution question on digital technology

Average movie ticket prices have gone up.

·        3D and iMax are more expensive and have pushed average prices up.

·        A lot of success for 3D films recently.

·        In 2013, average ticket prices hit an all-time high.

The future for film has already been written

·        It is now possible to make films at a low cost.

·        Competition for audiences is fragmented (broken up) over multiple platforms e.g. games, online, TV.

·        The film industry has changed due to changes in audience behaviour.

·        The growth of social media has created a new audience – no longer passive but active creators, collaborators, distributors and even financiers of film.

Disney movies anywhere

·        Disney have launched a digital movie locker – which allows users to store and stream digital versions of films.

·        Allows users to buy a Disney, Marvel or Pixar film a single time to access on smartphone, tablet, computer or internet TV.

·        Codes unlock digital copies + extra bonus features.

·        Keychest is giving Ultraviolet a run for its money by offering extras.

·        Currently only available on Apple TV, iPhone and iPad.

·        Customers need an iTunes account to access it.

·        Disney didn’t sign up for Ultraviolet and seemed behind but now they have caught up.

End of film

·        Paramount pictures has become the first major studio to stop releasing movies on film.

·        ‘The Wolf of Wall Street’ is the first major studio film that was released all digitally (there were no film copies).

·        This is likely to encourage other studios to do the same.

·        In 2011, Disney issued a warning to theatre operators that it would stop distributing films within a year or two.

·        Theatres are installing satellite systems to digitally beam films into cinemas.

·        Digital technology allows cinemas to screen higher priced 3D films.

·        92% of cinemas in America have already converted to digital.

 

How digital cinema works

·        Digital production – quality is better than film, easier and cheaper.

·        Main obstacle is nostalgia for film + familiarity.

·        Digital means less work for distribution companies so their workforce would get smaller.

·        Piracy is easier with digital films.

·        Money is an obstacle - $150,000 to convert a theatre to digital – which will put many smaller cinemas out of business.

·        Production + distribution companies save millions in switching to digital.

·        Audiences prefer the look of digital.

·        Convergence of home entertainment technology and professional theatre technology means audiences can have the cinema experience at home.

·        Digital provides opportunities to improve surround sound, varied programing and interactive cinema.