What is an institution?
An institution is a company that distributes a media product
for audience consumption.
Which institutions would distribute my media product?
Which institutions would exhibit my media product?
New films would generally be distributed to places such as
cinemas for example Cineworld and Showcase. The distributor would release short
clips/trailers before the film release date as then this would get the audience
to come and watch. We would produce our film in digital and film print, so that it could be shown by smaller exhibitors as well as the multiplex cinemas. We would not make the film available in 3D format.











